Web Team blog2024 wrapped

Many of you will have recently enjoyed Spotify's* 'Wrapped' countdown (Did I really listen to [insert Europop band]?!). But here comes the much more keenly-anticipated Strathclyde Website Wrapped 2024.

Who will be top of the Strathclyde pops this festive period?

*other music streaming services are available and may have their own countdown feature.

Top 10 Undergraduate courses

  • 10. Biomedical Science: 14,606 views
  • 9. International Business: 15,266
  • 8. Computer Science: 15,358
  • 7. Sport & Physical Activity: 16,880
  • 6. Architectural Studies: 18,514
  • 5. Business: 19,740
  • 4. Psychology: 20,666
  • 3. Primary Education: 29,346
  • 2. Pharmacy: 35,755
  • 1. Law: 36,320

 

Top tip for 2025: answer people's questions

You'll see that the Law course page links to an article on 'how to become a lawyer'. The vast majority of users will land on your webpage having asked a question on a search engine. 'How do I become?' 'Where do I study?' 'What's the best place to?' for example. 

What questions are people asking in relation to your courses? The most successful digital content answers users' questions. This is a great thing to keep in mind for 2025.

Have a read of the Importance of the user.

 

Top 10 Postgraduate taught courses

  • 10. Artificial Intelligence & Applications: 13,837 views
  • 9. Social Work: 14,285
  • 8. Business Analysis & Consulting: 15,007
  • 7. Safety & Risk Management: 16,130
  • 6. Primary Education: 17,671
  • 5. Data Analytics: 19,035
  • 4. Clinical Health Psychology: 19,538
  • 3. Business & Management: 20,350
  • 2. Master of Business Administration: 22,940
  • 1. Counselling & Psychotherapy: 36,061

 

Top tip for 2025: review your course content

Course pages are arguably Strathclyde's main 'shop window'. The market is increasingly competitive, and your course content could be the difference between somebody choosing Strathclyde or going elsewhere.

Is your content up to date? Are you really selling your course? Why should people choose Strathclyde instead of somewhere else?

Read more about creating the perfect course page.

Top 10 Postgraduate research courses

  • 10. Chemical & Process Engineering: 4,193 views
  • 9. Management Science: 4,361
  • 8. Civil & Environmental Engineering: 4,432
  • 7. Educational Psychology: 4,502
  • 6. Education: 4,571
  • 5. Doctorate of Education: 4,990
  • 4. Doctor of Business Administration: 5,019
  • 3. Accounting & Finance 5,066
  • 2. Pharmacy & Biomedical Sciences: 5,524
  • 1. Research Methodology for Business & Management: 5,859

 

Top tip for 2025: lighten the load

We've spoken above about answering people's questions and reviewing content, but it's important we do this the right way!

Nobody wants to be bombarded with endless lines of text. Breaking your content up into digestible chunks is much more user-friendly. Headings and bullet points are a simple, but very effective way, to do this. It's amazing the difference a few small tweaks can make.

Read more about lightening the load. 

 

Top 10 Study With Us pages

  • 10. Entry requirements: 47,926 views
  • 9. International students: 55,516
  • 8. Graduation videos: 58,282
  • 7. Myplace: 63,312
  • 6. Open Day: 65,496
  • 5. Registration: 69,400
  • 4. Accommodation: 88,699
  • 3. Undergraduate: 92,472
  • 2. Postgraduate taught: 115,951
  • 1. Scholarships: 154,347

 

Top tip for 2025: what's the story?

We know they've got a big 2025 ahead, but we're not talking Oasis albums, here. What's the story refers to your content. What are you telling your users, and is it important to them?

Our most popular video on the website in 2024 was the HaSS BA video explainer. Why do you think this is? The video takes a potentially tricky topic and tries to explain it in a clear, engaging and fun way.

Before you start any new content ideas, take a step back and think about the message. Is it clear and engaging? 

 

Top 10 Work With Us pages

  • 10. Images of Research: 2,183 views
  • 9. Career Pathways, Teaching: 2,287
  • 8. Chancellors Fellows: 2,714
  • 7. Career Pathways, Research: 2,749
  • 6. Global Talent Programme: 2,853
  • 5. Vacancies, Rewards & Benefits: 3,082
  • 4. Strathclyde Inspire: 3,667
  • 3. Career Pathways, Academic: 3,951
  • 2. Career Pathways, Administration & Professional Services: 5,295
  • 1. Vacancies: 102,386

Top tip for 2025: get in touch!

We're a friendly bunch and are always here to help if you have any web/digital content questions.

If you have any new ideas for content, or would like help with something, please give us a shout at webcontent@strath.ac.uk.