Web/Digital Team

Butterflies

Our team principles

These are the principles that everyone in the University of Strathclyde web team bases their work upon.

We aim to apply these principles regardless of the scope or scale of delivery of work whether we're carrying out the work within the web team or working with someone else.

  • we put users first
  • we build long-term relationships
  • we make decisions based on data/evidence and industry best practice
  • we aim to deliver clear and simple outputs
  • we create digital services
  • we are innovative

Our services

We're a team of highly-qualified digital experts bringing together years of experience. We manage the University of Strathclyde’s key external digital channel, the University website.

Different web page designs

Design

We design and develop the University website templates from concept to implementation. These templates are the building blocks from which the University website is created.

We work with in-house and third party resources, reviewing the web design in line with feedback from:

  • University staff
  • audience research (school pupils, parents, graduates, etc)
  • legal requirements (such as accessibility under the DDA Part IV)
  • best practice

We also determine how to implement any new, amended or updated designs to best support the institutional direction.

Illustration of a man using a computer

User experience

We work to provide a consistent user experience for our 20,000 visitors viewing over 160,000 webpages every day. The team looks at:

  • maximising user engagement
  • user interface design
  • user journeys and information architecture to drive traffic through to key pages and destinations on the website
Concept of a web development factory

Development

Web development is a broad term for the work involved in developing a web applications whether that's a website or an intranet.

Our developers are split between client-side (often referred to as 'front-end') and server-side (also known as the back-end) development.

Our developers look after our Content Management System Terminal 4 as well as creating new webpages, templates and web applications such as staff search and our new scholarship database. The team work with many other university systems such as HR systems and PURE, to bring data through onto the website.

The team can advise and help you with any aspect of web development.

Digital camera

Content creation

We maintain and update the University of Strathclyde website. We also create digital content including photography/imagery, videos, news, infographics, case studies, features.  

Our team sets the standards for content creation including tone of voice and style guidelines.

The word

Copywriting

Our communications officers write the content for all centralised pages such as course and research pages. They also produce features for the website.

The team are able to provide advice on all aspects of writing for the web. 

SEO process

Search Engine Optimisation (SEO)

We have expertise in improving the search engine results and visibility of each of our webpages to help drive users to our content. We can use a number of different SEO techniques to improve the performance of each webpage.

Person looking at charts and graphs

Analytics

All activity on the University of Strathclyde website is tracked using software such as Google Analytics.  We can provide you with not only the statistics for webpages but analysis around the data to help you see what's working and what may need changed for your users.

We use Google web analytics to help departments improve the effectiveness of website and their communications and promotions. Guidance and support are an ongoing service the team provides with a focus on increasing postgraduate traffic, international traffic and applications to courses.

Hands holding light bulbs

Consultancy

We're here to work together with all departments across the University to continue to build a first-class responsive website.

We can consult on many areas such as:

  • the technical aspects of content management system functionality
  • design aspects of web page
  • content behaviour and hierarchy
  • HTML 5, CSS 3, javascript, scripting languages
  • user experience and interface design
  • web analytics

At the start of any project, we'll consult with the appropriate people to ensure that all the users' needs are considered.

Please just get in touch with us to get help or consultancy on a web project.

Project team sitting around a table

Project management

Our team works in an Agile environment. We work on short sprints of 2 to 3 weeks to produce relevant digital output for the University’s website.

Each team member has project managed at least one sprint and many have experience in many large scale digital projects. We will continue to project manage each section of the web transformation.